Users segmentation based on the Technological Readiness Adoption Index in emerging countries : the case of Chile
Patricio Ramírez-Correa, Elizabeth E. Grandón, F. Javier Rondán-Cataluña
| Year of publication: |
2020
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|---|---|
| Authors: | Ramírez-Correa, Patricio ; Grandón, Elizabeth E. ; Rondán-Cataluña, F. Javier |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 155.2020, p. 1-8
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| Subject: | Chile | Latent class segmentation | Technology adoption | Technology readiness | Usa | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012236613