Uses of redundancy in print advertisements in Nigeria
Rotimi Williams Olatunji
| Year of publication: |
2011
|
|---|---|
| Authors: | Olatunji, Rotimi Williams |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 17.2011, 2, p. 257-272
|
| Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Nigeria |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009248044