Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities
Ilkka Ojansivu, Christopher John Medlin, Poul Houman Andersen, Woonho Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Ojansivu, Ilkka ; Medlin, Christopher John ; Andersen, Poul Houman ; Kim, Woonho |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 100.2022, p. 49-61
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| Subject: | Lens | Networks | Ontology | meta-questions | business relationships | Re-search | Unternehmensnetzwerk | Business network | Ontologie | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.10.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013206407