Using a systemic approach to assess Internet marketing communication within hospitality industry
Tereza Semerádová, Jitka Němečková Vávrová
| Year of publication: |
October 2016
|
|---|---|
| Authors: | Semerádová, Tereza ; Vávrová, Jitka Němečková |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 20.2016, p. 276-289
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| Subject: | Online communication with customer | Internet marketing | Hospitality and tourism | Systemic approach | Gastgewerbe | Hospitality industry | Online-Marketing | Internet | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Social Web | Social web | Electronic Commerce | E-commerce | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2016.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011619490