Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies
| Year of publication: |
2019
|
|---|---|
| Authors: | Roehm, Harper A. ; Roehm, Michelle L. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 18.2019, 4 (08.05.), p. 283-290
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1763 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081495