Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Beate E. Stiehler, Albert Caruana and Joseph Vella
| Year of publication: |
2016
|
|---|---|
| Authors: | Stiehler, Beate E. ; Caruana, Albert ; Vella, Joseph |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 2, p. 154-169
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| Subject: | Marketing | Wine | South Africa | USA | Wines | Developing countries | Market segmentation | Luxury, Aesthetics | Ontology | Attitude towards brands | Ephemerality | Konsumentenverhalten | Consumer behaviour | Wein | Luxusgüter | Luxury goods | Markenartikel | Brand | Ästhetik | Aesthetics | Weinbau | Wine industry | Südafrika | Marketingmanagement | Marketing management | Ontologie | Marktsegmentierung | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-10-2015-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590147