Using affixed labels in persuasion : perceived product newness as a mediator
Hsuan-Hsuan Ku and Yun-Hsuan Hsu
| Year of publication: |
2023
|
|---|---|
| Authors: | Ku, Hsuan-Hsuan ; Hsu, Yun-Hsuan |
| Subject: | Affixed labeling | Information salience | Label design | Message strength | Perceived product newness | Product evaluation | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Produktentwicklung | New product development | Markenimage | Brand image | Produktinformation | Product information | Produktgestaltung | Product design | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2022-0467 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342208