Using analytic hierarchy process to develop hirerarchy structural model of consumer decision making in digital market
Depeesh Kumar Singh, Anil Kumar and Manoj Kumar Dash
| Year of publication: |
2016
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|---|---|
| Authors: | Singh, Depeesh Kumar ; Kumar, Anil ; Dash, Manoj Kumar |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 21.2016, 1, p. 111-136
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| Subject: | customise | Hierarchy Structural Model (HSM) | Analytical Hierarchy Process (AHP) | incentives and post-purchase | information | online reputation | e-service quality | AHP-Verfahren | AHP approach | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Hierarchie | Hierarchy | Online-Marketing | Internet marketing | Reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665028