Using attitude change measures to evaluate new product introductions
George S. Day
| Year of publication: |
1970
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|---|---|
| Authors: | Day, George S. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1970, 4, p. 474-482
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| Subject: | Innovation | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002061531