Using attribution theory to explain tourists' attachments to place-based brands
Ulrich R. Orth; Albert Stöckl; Roberta Veale; Joëlle Brouard; Alessio Cavicchi ...
| Year of publication: |
2012
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|---|---|
| Authors: | Orth, Ulrich R. ; Stöckl, Albert ; Veale, Roberta ; Brouard, Joëlle ; Cavicchi, Alessio |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 9, p. 1321-1327
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| Subject: | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Kognition | Cognition | Markenimage | Brand image | Weinbau | Wine industry | Sozialpsychologie | Social psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562025