Using augmented reality to strengthen consumer/brand relationships : the case of luxury brands
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
| Year of publication: |
2025
|
|---|---|
| Authors: | Arya, Vikas ; Sethi, Deepa ; Hollebeek, Linda D. |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 2, p. 545-561
|
| Subject: | augmented reality (AR) | brand attachment | brand competence | brand warmth | consumer engagement | luxury brands | social presence theory | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2419 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333953