Using behavioural and motivational thinking in food segmentation
| Year of publication: |
2007
|
|---|---|
| Authors: | Hollywood, L.E. ; Armstrong, G.A. ; Durkin, M.G. |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 35.2007, 9 (24.7.), p. 691-703
|