Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries
| Year of publication: |
2007
|
|---|---|
| Authors: | Auger, Pat ; Devinney, Timothy ; Louviere, Jordan |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 70.2007, 3, p. 299-326
|
| Publisher: |
Springer |
| Subject: | social issues | best–worst experiments | cross-country study |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005719427