Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Arnela Ceric, Steven D'Alessandro, Geoff Soutar, Lester Johnson
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Ceric, Arnela ; D'Alessandro, Steven ; Soutar, Geoffrey N. ; Johnson, Lester W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5653-5661
|
| Subject: | Resource based theory (RBT) | Marketing resources | Service | Co-creation | Service management | Service blueprinting | Benchmarking | Customer value | Kundenwert | Kundenintegration | Customer integration | Dienstleistungsmanagement | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.03.073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597433