Using brand personality to differentiate regional tourism destinations
Laurie Murphy, Gianna Moscardo and Pierre Benckendorff
| Year of publication: |
2007
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|---|---|
| Authors: | Murphy, Laurie ; Moscardo, Gianna ; Benckendorff, Pierre |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 46.2007, 1, p. 5-14
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| Subject: | Großes Barriereriff (Region) | Great Barrier Reef (Region) | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Markenführung | Brand management | Markenimage | Brand image | Befragung | Interview | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003566530