Using Brand Personality to Differentiate Regional Tourism Destinations
| Year of publication: |
2007
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|---|---|
| Authors: | Murphy, Laurie ; Moscardo, Gianna ; Benckendorff, Pierre |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 46.2007, 1, p. 5-14
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