Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Anna Vredeveld and Selcan Kara
| Year of publication: |
2022
|
|---|---|
| Authors: | Vredeveld, Anna ; Kara, Selcan |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 6, p. 938-950
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| Subject: | Brand attachment | Brand meaning | Brand nostalgia | Brand relationships | Brand separation distress | Relationship power | Relationship satisfaction | Shared consumption | Structural equation modeling | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markentreue | Brand loyalty | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2021-3335 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407574