Using Business Simulation as a Complementary Educational Method in Universities

As the global economic environment is permanently changing and evolving, the educational system must prepare young people to face the challenges of a real job. The traditional approaches for teaching international business in universities is focused on sharing knowledge and as far as creating student competencies, the educational method is mainly static. The purpose of this article is to analyze a relative new learning method, which can be applied in the area of international economic environment and consists of using business simulation as a dynamic component of the educational process. We aim to present our researches regarding the use of this method in universities and focus on a case study of how this method was implemented in The Bucharest Academy of Economic Studies. Using the data collected from participants in an internship project, which was based on business simulation in virtual enterprises, we will decide upon the benefits of applying this educational method in universities