Using cartoons to teach corporate social responsibility : a class exercise

Adam J. Mills, Karen Robson and Leyland F. Pitt

Year of publication:	2013
Authors:	Mills, Adam J. ; Robson, Karen ; Pitt, Leyland F.
Published in:	Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 35.2013, 2, p. 181-190
Subject:	experiential learning techniques \| learning approaches and issues \| marketing education issues \| innovative teaching methods \| ethics \| skills/traits development in marketing education \| social issues \| course content \| undergraduate education \| level/type of education \| Betriebswirtschaftsstudium \| Graduate business education \| Corporate Social Responsibility \| Corporate social responsibility \| Lehrplan \| Curriculum \| Wirtschaftspädagogik \| Business and economics education \| Studierende \| Students \| E-Learning \| E-learning \| Wirtschaftsstudium \| Graduate economics education \| Marketing \| Unterricht \| Teaching \| Lernmethode \| Learning method \| Didaktik \| Didactics \| Führungskräfteentwicklung \| Leadership development \| Bildung \| Education \| Unternehmensethik \| Business ethics

Extent:	Ill.
Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010204764