Using choice experiments to design wetland management programmes: The case of Severn Estuary Wetland, UK

This paper reports the results of a pilot valuation study, which was undertaken to investigate whether the public located around the Severn Estuary derive positive economic values from its sustainable management. One hundred members of the public took part in a choice experiment, the results of which indicate that overall the public derives positive and significant values from sustainable management of this wetland, however, there is some preference heterogeneity. The findings demonstrate that the choice experiment method is a promising tool, which can aid the design of socially optimal policies for sustainable management of the Severn Estuary, with possible implications for other similar wetlands in the UK.