Using clickstream data to enhance business-to-business web site performance
R. Dale Wilson
| Year of publication: |
2010
|
|---|---|
| Authors: | Wilson, R. Dale |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 3, p. 177-187
|
| Subject: | Website | B-to-B-Marketing | Business-to-business marketing | Mediennutzung | Media usage | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976017