Using cluster analysis to improve marketing experiments
George S. Day and Roger M. Heeler
| Year of publication: |
1971
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|---|---|
| Authors: | Day, George S. ; Heeler, Roger M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 3, p. 340-347
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| Subject: | Lagerhaltung | Marktforschung | Produktgestaltung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002061537