Using CLV for modelling churn and customer retention
Najmeh Abedzadeh and MohammadAli Nematbakhsh
| Year of publication: |
2012
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|---|---|
| Authors: | Abedzadeh, Najmeh ; Nematbakhsh, MohammadAli |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 21933686. - Vol. 5.2012, 2, p. 128-146
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| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010076242