Using Cognitive Scripts to Assess the Process of Professional Service Delivery
| Year of publication: |
1998
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|---|---|
| Authors: | Alford, Bruce L. |
| Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 17.1998, 1, p. 77-104
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