Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration
| Year of publication: |
2001
|
|---|---|
| Authors: | Grewal, Rajdeep ; Mills, Jeffrey A. ; Mehta, Raj ; Mujumdar, Sudesh |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 51.2001, 2, p. 127-144
|
| Publisher: |
Elsevier |