Using Combined-Currency Prices to Lower Consumers' Perceived Cost
| Year of publication: |
2004
|
|---|---|
| Authors: | Drèze, Xavier ; Nunes, Joseph C. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 1, p. 59-72
|