Using conjoint choice experiments to model consumer choices of product component packages
Year of publication: |
2007
|
---|---|
Authors: | Dellaert, Benedict G. C. ; Borgers, Aloys W. J. ; Louviere, Jordan J. ; Timmermans, Harry J. P. |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 273-293
|
Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Diversifikation | Diversification | Produktgestaltung | Product design | Experiment | Theorie | Theory |
-
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C., (2001)
-
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C., (2003)
-
Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach
Dellaert, Benedict G. C., (2005)
- More ...
-
Investigating consumers' tendency to combine multiple shopping purposes and destinations
Dellaert, Benedict G. C., (1997)
-
Visitors' strategic anticipation of crowding in scarce recreational resources
Han, Qi, (2010)
-
Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C., (2008)
- More ...