Using consumer-perceived risks to set optimal discount levels
Marlene Jensen; Ronald G. Drozdenko
| Year of publication: |
2008
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|---|---|
| Authors: | Jensen, Marlene ; Drozdenko, Ronald G. |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 21933741. - Vol. 2.2008, 4, p. 327-343
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009888306