Using Corpus Linguistics to Improve the Measurement of Advertising Effectiveness

The article examines the issues of creating a corpus of advertising texts for linguistic research. The author focuses on the issues of representativeness of the corpus for Russian. We conclude that the opportunities are not sufficient for a full study of advertising texts. Thus, researchers should solve the problem of creating special corpuses on different topics

MoreLess

Year of publication:	2015
Authors:	Rubtcova, Mariia
Publisher:	[S.l.] : SSRN
Subject:	Werbewirkung \| Advertising effects \| Linguistik \| Linguistics \| Messung \| Measurement \| Werbung \| Advertising
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Russian scientific-practical conference "Advertising and PR in the system of mass communication: psychological aspects of functioning". University of Cinema and Television. St. Petersburg. Russia. 25.03.2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 25, 2015 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014136978