Using "crowd-wisdom strategy" to co-create market value : proof-of-concept from the movie industry
Nadine Escoffier and Bill McKelvey
| Year of publication: |
2014
|
|---|---|
| Authors: | Escoffier, Nadine ; McKelvey, Bill |
| Published in: |
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography. - Cheltenham [u.a.] : Elgar, ISBN 1-78347-533-1. - 2014, p. 200-222
|
| Subject: | Crowdsourcing | Produktentwicklung | New product development | Filmwirtschaft | Film industry | USA | United States | 2005-2013 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010457598