Using Data Sciences in digital marketing : framework, methods, and performance metrics
Year of publication: |
2021
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Authors: | Saura, José Ramón |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 6.2021, 2, p. 92-102
|
Subject: | Data Mining | Data Sciences | Digital Marketing | Knowledge discovery | Literature review | Data mining | Online-Marketing | Internet marketing | Wissensmanagement | Knowledge management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2020.08.001 [DOI] hdl:10419/260955 [Handle] |
Classification: | M15 - IT Management ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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