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Service customization : to upgrade or to downgrade? : an investigation of how option framing affects tourists' choice of package-tour services
Jin, Liyin, (2012)
Growing with smart products : why customization capabilities matter for manufacturing firms
Schulz, Colin, (2023)
Customers' online shopping preferences in mass customization
Aichner, Thomas, (2013)
Building an effective safety management system for airlines
Liou, James J. H., (2008)
Using decision rules to achieve mass customization of airline services
Liou, James J.H., (2010)
Liou, James J.H., (2008)