Using diffusion models to forecast market size in emerging markets with applications to the Chinese car market
Year of publication: |
2014
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Authors: | Qian, Lixian ; Soopramanien, Didier |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 6, p. 1226-1232
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Subject: | Market size forecasting | Diffusion model | Chinese car market | Market composition change | China | Kfz-Markt | Automotive market | Prognoseverfahren | Forecasting model | Marktgröße | Market size | Schwellenländer | Emerging economies | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Prognose | Forecast | Markt | Market |
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