USING E-COMMERCE AS AN INFORMATION TECHNIQUE IN AGRI-FOOD INDUSTRY

The term of globalization that is popular nowadays appears thanks to the development of Internet. Internet technologies enables the flow of digital information across the world so that it has changed the ways in which people learn, work, communicate, consume and transact business. Also by means of Internet, it can remove the borders between countries in marketing their products. The idea of using data technologies in trading activities develops it rapidly. Becoming widespread of Internet increased the sharing of knowledge; therefore, e- commerce is gradually progressing all around the world. Customers are intended to reach information quickly and the firms are aimed at meeting the demands of the customers by e-commerce. The opportunities of electronic commerce in Turkish agri-food industries such as more transparent markets with easier access to information about possible transaction partners and their products provide interesting support options for establishing business relationships with other countries. The Internet’s global connectivity and easy communication can improve business relations and also provide commerce in the global market. The Internet allows businesses to reduce their cost and with more people that use it will result in more money circulation. In this study, the impact and the consequences of the use of Internet and e-commerce on the marketing were evaluated. The data was collected from randomly selected agri-food firms.