Using economic value communication to bend business-to-business buyers' value perceptions
Christopher D. Provines
| Year of publication: |
2018
|
|---|---|
| Authors: | Provines, Christopher D. |
| Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 269-285
|
| Subject: | Markenwert | Brand equity | Preismanagement | Pricing strategy | B-to-B-Marketing | Business-to-business marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713314