Using Global Positioning Systems as a Marketing Tool: An Analysis of U.S. Consumers' Use and Perceptions
| Year of publication: |
2010
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|---|---|
| Authors: | Cobanoglu, Cihan ; Ciccarelli, Silvia ; Nelson, Robert ; DeMicco, Fred |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa : Taylor & Francis, ISSN 1936-8623, ZDB-ID 24937009. - Vol. 19.2010, 6, p. 556-575
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