Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
Carrie La Ferle, Sidharth Muralidharan, Eunjin (Anna) Kim
| Year of publication: |
2019
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|---|---|
| Authors: | La Ferle, Carrie ; Muralidharan, Sidharth ; Kim, Eunjin |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 5, p. 555-568
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| Subject: | Domestic violence | Emotionale Werbung | Emotional branding | Frauen | Women | Gewalt | Violence | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1668893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201505