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Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill Toward the Firm: Financial versus Nonfinancial Impacts
Murray, Keith B., (1997)
Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
Murray, Keith B., (2018)
A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”
Bingham, Frank G., (2002)