Using humor in conjunction with negative consequences in advertising
Year of publication: |
2009
|
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Authors: | Voss, Kevin E. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 31.2009, 2, p. 25-39
|
Subject: | Theorie | Theory | Humor | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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