Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms
| Year of publication: |
2009
|
|---|---|
| Authors: | Brown, James ; Grzeskowiak, Stephan ; Dev, Chekitan |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 2, p. 139-154
|
| Publisher: |
Springer |
| Subject: | Opportunism | Coercive influence | Noncoercive influence | Relational norms |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005068208