Using intellectual assets as a success strategy

You may be surprised to discover that millions of dollars in revenue are sitting, undiscovered, inside your own organization. Follow the authors as they walk you through different areas of your business to discover the untapped potential of “forgotten” intangible assets that may already exist, including patents, trademarks, licensing arrangements, employee know‐how, infringement protection plans and much more. Learn how to manage these assets to their fullest potential by creating an Intellectual Asset Management Portfolio (I‐AMP). The authors reveal their own five‐step process and then present three case studies (an energy company, a high‐tech manufacturer and a telecom company), which illustrate the remarkable increases in revenue generated by this program. In one case, $1 billion was shifted from the expenditure to the revenue side of the ledger!