Using Intramarketing to Gain Acceptance of Service Offerings Within an Organization
| Year of publication: |
2007
|
|---|---|
| Authors: | Lowry, James ; Borna, Shaheen ; Inks, Scott |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 28.2007, 4, p. 49
|