Using laboratory brand preference scales to predict consumer brand purchases
[von] Edgar Pessemier; Philip Burger; Richard Teach and Douglas Tigert
| Year of publication: |
1971
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|---|---|
| Authors: | Pessemier, Edgar ; Burger, Philip ; Teach, Richard |
| Other Persons: | Tigert, Douglas (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 17.1971, 6, p. B371-B385
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| Subject: | Marktforschung | Markenartikel |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002638102