Using Lacuna theory to detect cultural differences in American and German automotive advertising
Erika Grodzki
| Year of publication: |
2003
|
|---|---|
| Authors: | Grodzki, Erika |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Deutschland | Germany | Werbung | Advertising | Kfz-Industrie | Automotive industry | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Kraftfahrzeugindustrie | Kulturstandard | USA |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 185 S graph. Darst 21 cm |
|---|---|
| Series: | Kulturwissenschaftliche Werbeforschung. - Frankfurt, M. : Lang, ISSN 1436-5952, ZDB-ID 2127642-0. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Frankfurt (Oder), Europa-Univ. Viadrina, Diss., 2001 |
| Notes: | Literaturverz. S. 179 - 185 kart. : EUR 35.38 |
| ISBN: | 3-631-39362-8 ; 0-8204-5956-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001691691