Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
| Year of publication: |
2009
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|---|---|
| Authors: | Aggarwal, Praveen ; Vaidyanathan, Rajiv ; Venkatesh, Alladi |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 2, p. 145-158
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