Using market knowledge
Rohit Deshpandé, ed.
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Deshpandé, Rohit (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publications |
| Subject: | Marketing research | Marketing | Management | Marktforschung | Aufsatzsammlung | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 391 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7619-2198-2 ; 0-7619-2197-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004604933