Using market knowledge
Rohit Deshpandé, editor
| Year of publication: |
c2001 ; Online-Ausg.
|
|---|---|
| Other Persons: | Deshpandé, Rohit (contributor) |
| Publisher: |
Thousand Oaks, Calif : SAGE |
| Subject: | Wissen | Knowledge | Marketingtheorie | Marketing theory | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
| Extent: | Online Ressource (vii, 391 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record |
| ISBN: | 978-1-4833-2860-7 ; 978-1-4833-2860-7 ; 978-0-7619-2197-4 ; 978-0-7619-2197-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208209