Using market segmentation approaches to understand the green consumer
Timothy M. Devinney
| Year of publication: |
2012
|
|---|---|
| Authors: | Devinney, Timothy Michael |
| Published in: |
The Oxford handbook of business and the natural environment. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-958445-1. - 2012, p. 384-402
|
| Subject: | Marktsegmentierung | Market segmentation | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387474