Using marketing frameworks to predict the effects of e-cigarette commercials on youth
James Russell Pike, Stephen Miller, Christopher Cappelli, Nasya Tan, Bin Xie and Alan W. Stacy
| Year of publication: |
2023
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|---|---|
| Authors: | Pike, James Russell ; Miller, Stephen ; Cappelli, Christopher ; Tan, Nasya ; Xie, Bin ; Stacy, Alan W. |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 2, p. 149-164
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| Subject: | Advertising | Electronic cigarettes | Product evolutionary cycle | Product life cycle | Television commercials | Produktlebenszyklus | Fernsehwerbung | Television advertising | Zigarette | Cigarette | Werbung | Jugendliche | Youth | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-07-2022-1555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302255