Using meaningful coaching for maximum results

Purpose – This paper is for coaches (or those who coach) to consider: how their own values affect the coaching interaction; and how customizing their communication to align with the client's values can create better results. The paper aims to address these issues. Design/methodology/approach – This paper references the strength deployment inventory and relationship awareness theory as the suggested methodology in understanding one's values. Findings – The paper advocates that, no matter which coaching system or methodology is used, that a focus on values is important to the success of the coaching interaction. Values are integral to the coach and the client, and should be given attention in the coaching process. Originality/value – This paper looks at the impact of values on the coaching process.